Claire Waters

About

You have the expertise, but your online presence doesn’t show it. That’s where I come in. I'm a Fractional Marketing Director for accountancy firms. I take ownership of your marketing without the expense and hassle of a full-time hire. I work with firms that are excellent at what they do, but it's not obvious online, and marketing gets done in bursts because nobody senior owns it. If any of these sound familiar, you're not alone: ❌ Your LinkedIn profile reads like a CV. ❌ Your posts attract peers, not potential clients. ❌ You struggle to stand out and be remembered. ❌ Your website is a list of services and sounds like everyone else’s. ❌ You’re relying on referrals while knowing you could be attracting enquiries more consistently. What I do as your Fractional Marketing Director: ✅ Review what is currently happening, set priorities and create a focused 90-day plan. ✅ Improve how the firm explains what it does, so it attracts potential clients, not just peers. ✅ Plan and run campaigns, then track what is working and report back. ✅ Improve your website and LinkedIn, so they make it easy to take the next step and get in touch. ✅ Oversee delivery, including freelancers or junior team members, so work happens consistently. ✅ Set the standard for what the firm puts out, and make sure it stays consistent. ✅ If you want it done for you, I can also write the copy, including website and LinkedIn. I have led marketing and communications teams for over 20 years. My experience includes national accountancy practices and other professional services, from large website rebuilds and brand work to training Partners and senior leaders on LinkedIn. Clients typically see more inbound enquiries, stronger online visibility, and a clearer message within 6–12 weeks. If you would like to explore working together, message me to book a call.