Devin Reed

About

Yo! Show me a B2B content team that's plateaued and I'll show you the same mistake every time: they only talk to buyers who are already looking.Content built for the demo, not the 12 months before it. A pipeline that's full one day, then dead the next. Everyone competing for the same 5% of "in market" buyers this quarter.I'm not knocking that 5% — they convert. But build your whole strategy around them and you're invisible until the exact week they start Googling. Same week as everyone else.Every company creates content. Almost no one creates believers.I solve that with my 95-5 Content System.We build credibility with the 95% who aren't in-market yet. Do it long enough, and when they are ready, you're not competing for attention. You're the first person they call. Because recall beats reach every time.I've built this inside real rooms, not slides. Scaled Gong's content from $20M → $200M ARR, ran it at Clari, and advised Ramp, Notion, Wiz, and Crescendo. I'm still in the arena, not teaching it from the sidelines. → Content Strategy Design (95-5 Content System) → Executive LinkedIn Accelerator → Marketing Advising for B2B tech companiesI'm also a dedicated girl dad, sneaker head, and bad-but-improving golfer.I write The Reeder newsletter every Saturday. 14K+ B2B marketers read it for the tactical stuff that doesn't fit here. That's the one thing I'll ask you to do — and it takes 12 seconds: subscribe at thereeder.co.And if you want to explore hiring me, DM me. That's how most of the best conversations start.Come see for yourself 🌊