Elfried Samba
CEO & Co-founder @ Butterfly Effect | Ex-Gymshark Head of Social (Global)
Followers
423,174
Typical engagement per post
569
How often they post
Every day
Engagement per 1,000 followers
1.34
Profile figures as of October 2026.
About
Elfried “Elf” Samba is a Community Architect and the Co-Founder & CEO of Butterfly Effect, focused on helping brands scale through community. As Global Head of Social Content at Gymshark, he helped scale the audience from 1.5M to over 20M+, contributing to the brand’s rise to a £1.4B valuation by putting creators and community at the centre of growth. Today, he works with global brands to build systems where creators don’t just drive awareness, but also shape consideration, spark conversation, and build devotion - turning strangers into long-term advocates who support and stick with the brand. More info here: www.houseofsamba.io
When they post
In EarlybirdThe hours Elfried usually posts
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