Ricardo Dias

About

From sales manager to CMO. Six countries. Twenty years. Then one day, walking away from all of it to start from scratch: building brands powered by creators and celebrities. I spent two decades building brands that needed millions just to be seen. Today I build brands that are born on the feed and scale primarily on organic attention. The game changed. I changed with it. At AB InBev, I lived and worked across Brazil, the UK, Canada, China, the US, and Mexico. Every country was a reset - new language, new culture, new understanding of what actually works. And what doesn't. In 2021, I co-founded Adventures, a venture builder that launches and scales brands born from creator culture. AURA Beauty is the proof of concept: social commerce leader in Brazil, top seller on TikTok Shop, two-time winner of "Prêmio Glamour de Beleza", and growing fast in physical retail. Built by thousands of creators. At the speed of culture. Here on Linkedin, I write about what 25 years on the frontier taught me and what I'm still learning in the trenches: → Why content is the new distribution infrastructure. → How social commerce inverts the traditional retail model. → What it actually takes to build a brand in the creator economy. If any of that matters to your work, follow along.