James Hurman

About

Hey there – I'm James, I'm from Auckland, New Zealand, and I'm part-entreprenuer, part-brand strategist, part-VC, part-advertising effectiveness expert, part-company leader, part-author.I founded and now chair Previously Unavailable, a venture company that creates companies and provides investment capital and new product, brand and business design and development to select portfolio companies and client partners.I created and lead the Master of Advertising Effectiveness - a six-week part-time online programme teaching marketing and advertising professionals the evidence-based principles of advertising effectiveness.I'm a co-founder of Tracksuit, a SAAS business that provides brand tracking at a fraction of the normal cost and operates across New Zealand, Australia, the UK and US.I'm also a co-founder of AF Drinks, a non-alc RTD cocktail company that's the market leader in New Zealand and growing fast in the US.And I’m the author of three books.My kid’s book is called The Boy and the Lemon. It’s a story that teaches kids the scientific principles of being lucky.My grown up’s books are called The Case for Creativity and Future Demand. The first is about the data showing that when businesses are more creative, they’re more successful. The second is about why building your brand among tomorrow’s customers is the key to sustainable growth.