Jason Masherah

About

It’s the truth when I say I’ve worked in the collectibles industry since I was a kid. At 13, I was setting up booths at trade shows and at 14 took my first job in a card shop. When I was 16, I opened up my own trading card shop. My parents said it was the best investment in my education they had ever made (no offense to Indiana and Michigan State). After spending 8 years in electrical distribution, the first few years of my professional career in sports and entertainment were spent in football stadiums and ballparks learning the business, and eventually expanding and building new revenue streams until I came to Upper Deck in 2006. Upper Deck is a global entertainment company creating trading cards, memorabilia, collectibles, games, and online platforms that deliver the experiences collectors crave. We’re the unmatched standard for quality, authenticity, and innovation. Highlights include: ➡️ Bridging the gap between sports and entertainment – keeping a pulse on pop culture to bring consumers' favorite athletes, universes, characters, and brands to life on premium cards, collectibles, and the finest memorabilia. ➡️ Establishing Upper Deck Authenticated and pioneering the “5-Step Process” – the most stringent authentication process used by the industry today, developing innovative patented concepts that produce one-of-a-kind pieces that ensure long-term value. ➡️ Disrupting with the trifecta of digital platforms – We’ve built a marketplace ecosystem of Evolution, e-Pack, and Collect Forever. These allow collectors to research, purchase, digitally host, securely store, and trade with fellow collectors in a safe digital community. Collectors are given, personalized experiences and activations that expand to real-life. When I’m not leading an incredible team of sports and entertainment masterminds, I enjoy binging Supernatural, spending time with my family, and watching a good hockey game. Areas of expertise: ✔️ Brand Management ✔️ Licensing ✔️ Negotiation ✔️ Data Analysis ✔️ Sponsorship Activation