Julia Boorstin
CNBC’s Senior Media & Technology Reporter, Host of CNBC’s new series, LEADER’s PLAYBOOK, Creator of CNBC’s #Disruptor50 and #CNBCChangemakers franchises, Author of When Women Lead - Simon & Schuster, Available Now
Top VoiceMedia
Los Angeles, California, United StatesView on LinkedIn
Followers
157,093
Typical engagement per post
34
How often they post
Every 3 days
Engagement per 1,000 followers
0.22
Profile figures as of October 2026.
About
CNBC's Senior Media & Technology Reporter. I cover all things content, distribution, and advertising related. I report on the media giants and the disruptive force of digital distribution, and the rise of streaming. Covering Facebook and other social platforms, I've been looking at their impact on politics and society, and the role of growing regulatory oversight. I also helm CNBC's Disruptor 50 coverage; we create an annual list of the most innovative, fast-growing private companies. I contribute to CNBC's #ClosingtheGap coverage of companies and individuals working to close gender and diversity gaps. My book WHEN WOMEN LEAD: What They Achieve, Why They Succeed, and How We Can Learn from Them, comes out on October 11, 2022 from Avid Reader Press/Simon & Schuster. I share groundbreaking and deeply reported narrative work interviewing thousands of female executives. It reveals the counterintuitive, against-all-odds approaches of women running the world’s most innovative (and successful) companies—and what we can learn from them. A former New Yorker, I live in LA with my husband and two kids. #Media #StreamingWars #Disruption #Disruptor50 #Innovators #CEOs #Disney #Netflix #Facebook #Twitter #Snapchat #Comcast #techlash #socialmedia #gendergap #femalefounders #womenwholead #whenwomenlead
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