Julie Chapon

About

In 2016, I left my job in consulting to co-found Yuka. 🥕The idea was simple: to help people understand what’s really in the products they buy every day, beyond the marketing claims on packaging and the often confusing ingredient lists.Ten years later, Yuka has 90 million users across 15 countries, with 85 products scanned on the app every second!At this scale, information does more than help people make better choices. It shifts the balance of power and encourages brands to improve their products.But meaningful change can’t rest on consumers’ shoulders alone. That’s why, beyond the app, we also work with manufacturers and policymakers to push for broader, systemic change.Yuka is a mission-driven company that remains 100% independent. We receive no funding from brands or manufacturers, and we don’t run ads. That was true on day one, and it still is today.Since 2023, I’ve been based in New York, leading Yuka’s expansion in the United States. Coming from France, I’ve been struck by the differences in food standards between the two sides of the Atlantic, but also by the growing appetite for change among American consumers. Today, the U.S. is our largest market, with 30 million users.And on a more personal note, I love cooking, and my all-time favorite dish is raclette (which is surprisingly hard to find in the U.S., much to my dismay 😉).