Karthik Srinivasan

About

Summary: Communications professional with 2 decades’ experience in creating, building and managing perceptions of brands across agency and client environments. Experience spanning corporate communications, public relations, marketing communications, investor relations, digital/social media marketing and employee communication for B2B (technology) and B2C brands. Winner of gold at Socialathon India 2015, gold at Emvie 2015 (Best media innovation - social media) and bronze at DMA Asia Echo Award 2015 (Interactive - Creative use of data). Guest lecturer at Tata Management Training Centre's Leadership Development Program for IAS Officers and Indian Institute of Management, Bengaluru – Advanced Digital Marketing and Digital Marketing for CMOs Award-winning blogger, across 2 areas of interest - professional blog, since 2008 (communications/marketing - http://www.beastoftraal.com) and music blog, since 2005 (http://www.milliblog.com). Frequent columnist in leading publications, on the intersection of corporate communications, social media and advertising/marketing. Samples: - How to build a socially relevant brand | ET BrandEquity http://bit.ly/2NuutnP - From 'Log kya kahenge?' to 'Log kya keh rahe hain' | ET BrandEquity - http://bit.ly/2u0jydn - Amazon-Swara Bhaskar Issue: An Analysis | afaqs! http://bit.ly/2qTF9ll - How to avoid social media self-destruction | The Economic Times http://bit.ly/2MuxvrD Frequent speaker and panelist in leading events to talk on and discuss perspectives on communications, branding and social media.