Lubomila J.

About

I am the Founder of Plan A, one of the first globally corporate carbon accounting and decarbonisation software platform, and Co-Founder of the Greentech Alliance, the first global network of 5,000+ climate-focused companies and 500+ advisors connecting members to funding, expertise, and business opportunities. Through Plan A, we have supported over 2,000 companies, among them BMW, Sorare, N26, Solaris, Flix, Doctolib, Deutsche Bank, BNP Paribas, VISA, Mollie, Chloé, and Maison Kitsuné, in becoming decarbonised and ESG compliant. My conviction is that sustainability, approached rigorously, is a source of genuine competitive advantage rather than a regulatory burden, and I specialise in translating sustainability regulation into a compelling financial and strategic case for leadership teams. For more than ten years, I have held advisory roles supporting sustainability, ESG, and decarbonisation in the automotive, fashion, retail, and banking sectors, several of which are detailed on my profile. Between 2024 and 2026, I spoke at more than 400 events across the globe, championing sustainability, climate action, and decarbonisation as sources of competitive advantage for businesses. Here cover the business and financial case for sustainability. Decarbonisation pathways. Advanced materials. Financing for sustainability and climate. Decarbonisation capital. Corporate sustainability strategy. Electrification. Carbon pricing. The content I share is grounded in commercial reality: cost structures, investment returns, competitive positioning, and the risks that do not yet show up on most balance sheets. I focus on the sectors where these shifts are most consequential: retail, automotive, fashion, materials, buildings, and technology. Feel free to message me directly with thoughts, or topics worth covering.