Lucied Manduca

About

I am a global executive specialized in growth, market strategy, customer experience, customer success and business transformation, with nearly 30 years of experience leading complex commercial and strategic agendas across Mining, Agribusiness, and Telecom.My work focuses on aligning market dynamics, customer insight, portfolio strategy, pricing architecture, and commercial performance to drive revenue growth, margin expansion, and sustainable business results. In commercial leadership roles, I have held direct P&L responsibility, integrating growth strategy with disciplined financial management.Throughout my career, I have led large-scale transformation programs in complex and regulated environments — redesigning operating models, restructuring teams, and aligning diverse stakeholders around clear strategic priorities.A recurring element of my work has been helping organizations shift from product-centric models to customer-led decision making, embedding customer perspective into strategy, operations, and performance management.I have structured lifecycle management frameworks, implemented Voice of Customer governance, redesigned service and sales models, and integrated retention and expansion strategies into commercial operations — positioning customer experience as a business lever for growth.My leadership spans multicultural teams across Europe and Asia, and I also bring hands-on experience supporting M&A integrations in the telecommunications sector.I am co-author of Customer Experience: From Theory to Lots of Practice and was recognized in 2025 as one of the 50 leading women in Brazil by Santander in partnership with London Business School.Sustainable growth happens when strategy, execution, and people move in the same direction.