Michelle J Raymond

About

If you're responsible for growing brand awareness, generating demand and supporting business growth through LinkedIn, you already know there's no simple playbook. Most B2B marketing teams are balancing campaigns, events, websites, email marketing, content, reporting, etc. LinkedIn is just one part of the job.The LinkedIn Company Page is usually where it starts. It's your brand's home on LinkedIn, and a place B2B buyers often visit as they research your business, expertise and people.The best results happen when your Company Page doesn’t work alone. Your people come with it. Everyone knows their role and works towards the same goal.That's why I believe LinkedIn is a Team Sport.I help B2B organisations build a LinkedIn strategy that starts with a strong Company Page and scales through their people.This is my thinking behind "The Power of Two Framework".When your Company Page and your people work together, your organisation builds greater visibility, credibility, and opportunities to connect with the right buyers.My work usually starts with understanding where you are today.A LinkedIn audit identifies what's working, what's missing and where the biggest opportunities exist.From there, we develop a practical strategy that aligns your Company Page, leadership, marketing, sales and employees around a shared direction.Then I help teams build the confidence and skills to put that strategy into practice through training, workshops, and ongoing advisory support.Success on LinkedIn doesn't come from one person posting more content.It comes from getting your Company Page and your people working together with clarity, confidence and purpose.Over the past decade, I've worked with organisations ranging from growing B2B businesses to global brands, including ASMPT, Hamilton Company, BRITA and Mercer.I'm also co-author of Business Gold, the world's first book dedicated to LinkedIn Company Pages, and The LinkedIn Branding Book: The Power of Two, an international keynote speaker and host of the Social Media for B2B Growth podcast.If you're looking for quick fixes, I'm probably not the right fit.But, if you're ready to build a LinkedIn strategy that's difficult for competitors to copy because it's powered by both your Company Page and your people, let's talk. b2bgrowthco.comSpecialtiesLinkedIn Strategy | LinkedIn Company Pages | B2B Marketing | Demand Generation | Brand Awareness | LinkedIn Audits | LinkedIn Training | Executive LinkedIn | Brand Ambassadors | Organic LinkedIn Marketing | Thought Leadership