Mohamed Shelbaya

About

SVP & CEO PepsiCo Middle East & North Africa Beverages - Successfully handling one of PepsiCo’s most strategic businesses/markets worldwide – KSA, which is among the top 5 worldwide markets in terms of sales, profits and market share. - Successfully built business model for Yemen, driving annual sales by + 20% and gained market leadership in ’10. Sales & Customer Development Director – GCC and North Africa In charge of developing the business plans, sales strategies, and tactics to change the region’s business from a total carbonated beverage business into a total beverage (juice, water etc.) and snack business, and formulating a road map to expand operations and capabilities to manage total beverage portfolio. Sales & Marketing Director, Saudi Focused on aligning/motivating the sales team to achieve annual operating plans while building capabilities for the future. Managed 12 direct reports, a 600-person sales organization, and a $12 million budget. Gulf Marketing Director, Dubai Orchestrated annual operating plans for all PepsiCo beverage brands and their marketing strategies across the Gulf.. Managed a two-person team and six agencies, ranging from advertising, packaging, media, research, and event management. SAATCHI & SAATCHI ADVERTISING; Account Manager – Procter & Gamble, Saudi Arabia Held responsibility for the ongoing development, management and maintenance of the Procter & Gamble Account. Specialties: Experienced, results-oriented, and innovative executive with an impressive record of achievement in driving sales and marketing initiatives that have generated outstanding returns. History of success in developing robust marketing and sales strategies that maximize profits and reduce costs. Extensive international exposure and excel at interacting and negotiating with clients from diverse cultural backgrounds. Exceptional interpersonal, communication, and relationship building skills.