Lennart Nacke

About

I had 40,000+ citations and I was scared to be wrong on the internet.I nearly deleted my first post four times. Over 100+ published papers, and I still felt like a fraud, certain some practitioner would ask the one question I couldn't answer without whopping up three citations.I posted anyway. Scared AF. Two weeks later, I got a cold DM offering paid work. The first online income of my career that needed no academic engine behind it.Then, I began facing the real problem. My writing worked. It worked so well, it was eating my entire week. I was a tenured professor running a lab, reviewing, supervising, and now feeding an audience. Something had to give, and I decided it would be the hours.So, I built the system I now teach in my membership. AI workflows that take the work off that you hate and let you do more of the work you actually love. Yes, you can write well and still use AI for other things. I publish weekly, run a newsletter for 14,000 researchers, and grew a 180K audience this way, beside the day job, on roughly a day a week. It wasn't easy but it was satisfying.My method transfers. Marisa had ten years of industry depth and planned to introduce herself the way every applicant does, qualifications first, vision buried. We flipped the order and put her research vision up front, backed by named funding and industry partnerships. Two weeks later she was the top candidate in a brutal European market. She's now Head of Human and Artificial Intelligence at ZHAW.And yes, I didn't slow down my professional body of work: 300+ papers, 49,000+ citations, tenured professor, founder of ACM CHI PLAY, global top 2% of cited scientists, research chair. I mention this for one reason. Every credential on that list taught me that expertise earns you nothing outside the institution until it's visible and until your time is your own. I didn't need more accolades, I needed more hours in the day.I now teach researchers to build a reputation that outlasts AI. AI workflows for your research, your writing, and your business that hand you back time while your ideas keep shipping.Start with the three-minute quiz to get an idea of where your work is at and how to fix it: https://tally.so/r/1AEQy1"If you want to change your way of thinking, your career, your whole perspective—my recommendation is a yes." —Alina, ResearcherI'm a poor fit for you if you have under five years of real experience, if your first question is about follower growth, if you want the writing done for you, or if AI is off the table entirely.