Rafael Kiso

About

Rafael Kiso is a data-driven social media marketing strategist, entrepreneur, professor, mentor, and speaker. Recognized as a LinkedIn Top Voice and frequently cited among the leading figures in digital marketing in Brazil, Kiso has dedicated his career to helping companies and professionals make smarter decisions on social media by combining data, strategy, technology, and content creation. He is the founder and CMO of mLabs, one of the leading social media management platforms in Latin America, used by thousands of brands and marketing professionals. Over 25 years in the digital market, Rafael Kiso has been the strategist responsible for planning initiatives that leverage digital ecosystems to drive business growth for mid-sized and large national and international market-leading companies through Focusnetworks, a digital marketing consultancy where he was co-founder and now serves as a board member. He holds a degree in Advertising, an MBA in Marketing from HSM, and is a specialist in Digital Marketing and Innovation Management from ESPM. In 2017, he was recognized by ABRADi as the Best Digital Planning Professional. In 2020, he released the second edition of the bestseller *Marketing na Era Digital*, co-authored with renowned marketing expert Martha Gabriel. In 2021, he published the book *Unbound Marketing – How to Create a Digital Marketing Strategy That Delivers Exponential Results.* In 2025, he was honored as the Best Communication Professional in the advertising industry by the ABC Award. As a speaker, he participates in corporate events, major marketing conferences, and innovation gatherings, addressing topics such as social media strategy, data-driven marketing, artificial intelligence applied to marketing, and the attention economy. In addition to his entrepreneurial and educational work, Kiso produces content that analyzes trends, market data, and transformations in digital behavior, helping professionals and companies understand how to build presence, audience, and results on social media. He is frequently featured as a source in media outlets such as *Exame, O Globo, Estadão, GloboNews, Jovem Pan, Meio & Mensagem, UOL, Valor Econômico*, among others.