Renan Martins Frade

About

Specialized in media, streaming and the entertainment business, I help create and evolve editorial strategies, content products and audience initiatives for platforms, brands and digital publishers. My work combines market analysis, audience behavior and editorial judgment to support content, positioning and growth decisions in competitive digital environments. I am a journalist with a career spanning entertainment, media and pop culture. I was the co-creator and editor-in-chief of Filmelier, where I led the project's editorial structure and evolution as a digital product. I also served as Head of Content at Sofa Digital, editor at JUDAO.com.br and currently write the "Na Sua Tela" column for UOL, covering the entertainment industry through a business lens, including streaming, television, film and broader market dynamics. Throughout my career, I have been directly involved in the creation, development and scaling of editorial products, including editorial strategy, content architecture, catalog curation, planning and multi-platform distribution driven by audience behavior, data and performance. I translate cultural trends and market signals into practical decisions around formats, launches, positioning and audience growth. I have worked with companies and brands such as Meta, Scala Data Centers, Warner Channel, CNN, TNT, Cartoon Network, Vanish, Holiday Inn and Metropolitana FM, developing content strategies, publishing initiatives and editorial projects aligned with engagement, relevance and business goals. I also worked on Netflix PR, expanding my understanding of global platform strategy, international communications and entertainment market dynamics across Latin America and the United States. My expertise combines editorial strategy, audience analysis, SEO, growth, social media, UX writing and data-informed decision-making, with a strong connection to technology and performance. 🎯 Where I create value I work closely with content, product, marketing and leadership teams, supporting decisions related to editorial positioning, content product development, prioritization, formats and growth. My work is particularly valuable in product launches, platform expansion, editorial transformation and internationalization projects, connecting industry knowledge, culture and data to support strategic decisions. Areas of expertise: Content Strategy · Editorial Products · Entertainment Business · Media & Streaming · Audience Strategy · Market Analysis · Platform Strategy