Reza Rad

About

I help anyone who works with data — analysts, BI developers, finance leads, CFOs, executives, and more — turn it into better decisions using Power BI, Microsoft Fabric, and AI. You don't need to be a "data professional" to benefit; if you touch a spreadsheet, a dashboard, or a decision backed by numbers, this is for you. Increasingly, that means learning how to apply AI on top of your data work — a core part of what I teach. My background: I spent years as a consultant inside large firms, implementing data analytics solutions for clients. What I saw troubled me: a lot of large-consulting work lacks real best practices, wastes licensing and architecture decisions, and stretches timelines to build revenue rather than deliver value. So I started RADACAD to do it differently — value first, always. Clients often get more from a 30-minute call with our team than months elsewhere. That principle still runs everything we do. Today, RADACAD is widely regarded as one of the top learning resources in the world for Power BI and Microsoft Fabric — through our blog, YouTube channel, books, training, and consulting. For 20+ years I've worked hands-on with data: architecture, BI, warehousing, and now Fabric and AI-driven analytics. I've been a Microsoft MVP for 15 straight years (since 2011) and a Microsoft Regional Director since 2018 — recognition for depth, not visibility. I'm a frequent keynote speaker and consistently one of the most attended session speakers at major industry conferences worldwide. I'm CEO of RADACAD, and Chairman of the Power BI & Fabric Summit and Difinity Conference. I also lead the Auckland Power BI user group. What I post about: Fabric, Power BI, Power Query, DAX, data modeling, architecture & security, real-time streaming, data warehousing, ETL, data engineering, and how to use AI on top of your BI work. Whether you're building your first report or an enterprise platform, follow along — I share what I'm learning, what breaks, and what works. 📺 YouTube: tutorials, interviews, real-world walkthroughs 📚 13+ books on BI & Power BI 🎤 Keynote & top-rated speaker at global data conferences 🏆 Power BI All-Star, Fast Track Solution Architect 🔗 Free articles: radacad.com/blog