Roger Corassa

About

Welcome to my profile. I am an executive with extensive experience in the automotive industry. I served as Vice President of Sales and Marketing at Volkswagen do Brasil, a position I assumed in February 2021 until October 2025. With over 31 years in the industry, I've held managerial and executive positions across commercial, marketing, and financial functions, including prior roles at Fiat Chrysler Automobiles (FCA). My core strengths are people leadership, strategic process management, organizational transformation and results-driven execution. Among my key strengths are leadership and innovation within the automotive sector, with a strong focus on developing growth strategies. I have been responsible for creating and implementing annual sales strategies for both B2B and B2C markets, aimed at maximizing growth, expanding market share, and continuously enhancing the customer experience. In my current role, I have acquired a wide experience in aligning financial and commercial objectives with global headquarters' directives while ensuring local operations remain agile and results-driven. I have led significant initiatives in dealership network expansion, focusing on strategic restructuring and team development to deliver excellence in line with our brand values. My key achievements include driving a 09-position improvement in sales and aftersales rankings, with sustained focus on quality and customer experience over the past three years, making the Volkswagen brand reach first place in customer satisfaction in the Brazilian market, both in sales and aftersales. A recent highlight was leading Volkswagen's 70th anniversary campaign in Brazil, which used artificial intelligence to create a groundbreaking duet between Elis Regina and Maria Rita. This innovative campaign earned widespread recognition, including a Grand Effie, Gold and Silver at the Effie Awards Brazil, and both Gold and Silver Lions.