Samarpita Samaddar

About

I’m a senior communications leader with 15+ years of experience in building and leading communications for culturally-resonant brands across consumer technology, entertainment, sports, the arts and lifestyle, with deep experience across India and APAC.My work sits at the intersection of culture, content, community, reputation and business, spanning brand, consumer, product, corporate, policy, trust & safety, reputation and crisis communications.Previously, as Communications Director at Bumble, I led integrated, culture-led communications across India and Southeast Asia and served as the company’s India spokesperson. I drove communications for new market launches, product storytelling and platform experiences while navigating trust and online safety, gender equity, complex regulatory conversations, crises and shifting cultural behaviour across diverse APAC markets. I built policy communications, content IPs, talent partnerships and social-first narrative frameworks that helped establish Bumble as a distinctive voice in dating and social networking.Before Bumble, I spent six years in entertainment, helping establish two film studios, leading PR and communications for 40+ film & content publicity campaigns across genres, budgets and languages, across India and international markets including the UAE, UK and the USA.Currently, I work as Fractional Head of Communications for Rivet, a new social matching network that recently launched nationwide in the U.S, alongside advising founders and leadership teams at high-growth startups and scale-ups across industries on brand and communications strategy.I thrive in high-visibility challenges: launching and growing brands, entering and scaling in complex markets, shaping cultural conversations, building trust and navigating moments where reputation and business outcomes are closely connected. My approach brings together strategy, storytelling and cultural intelligence to build communications that resonate with audiences, media and policymakers alike.