Tina Wells

About

I wrote The Elevation Approach because I burned out at 27 and had to build a better operating system — one based on work-life harmony, not work-life balance. Now I'm bringing that system to high performers and the companies they work for: a biweekly newsletter (The Work-Life Harmony Reset, launching September) and a corporate program that helps teams reach bigger goals without burning out their best people. If that's your team, let's talk.I’m a builder—of brands, strategies, and opportunities.For nearly three decades, I’ve helped companies large and small find their voice, connect with their audience, and bring bold ideas to market. From founding my first company at 16 to launching bestselling book series and brands in thousands of Target stores, I’ve always been passionate about bridging the gap between culture and commerce.Today, I lead Wellspring Studio, a consultancy focused on guiding underrepresented founders through every phase of development—from concept to product launch. My experience building Elevation by Tina Wells and WNDR LN for national retail has shaped the work I do now: combining strategy, storytelling, and execution to help founders build lasting, meaningful brands.Before diving into product and publishing, I spent over 20 years running Buzz Marketing Group, a trailblazing agency that introduced the power of youth and influencer marketing to Fortune 500s like Apple, P&G, and the Oprah Winfrey Network. Along the way, I’ve written over 20 books, served on national boards, and proudly championed equity in entrepreneurship.Above all, I believe in building businesses that support work-life harmony—not just hustle. That’s the heart of everything I teach, write, and create.Let’s connect if you’re building something great—and want a guide who’s been there.