Anna Farberov

About

For 20 years, I sat on the enterprise side of the table.I was the person startups were trying to sell to. I decided which technologies got a pilot, which ones scaled globally, and which ones never made it past a PowerPoint despite being genuinely brilliant. I've seen great technology die because of the wrong buyer, the wrong timing, the wrong framing, or simply because nobody inside the organization was willing to fight for it.First at P&G across operations, finance and commercial, then building PepsiCo Labs from the ground up, I learned exactly why enterprise innovation fails, and the specific conditions that make it work.Over the last decade, I helped deploy digital twins for global operations, built a network of autonomous vehicles, scaled physical AI across manufacturing and logistics, and delivered hundreds of millions in measurable value. Not in a lab. In a 340,000-person organization where nothing moves fast and everything requires alignment.Now I'm building.As Chief Business Officer at Noetive, I'm helping create the intelligence of record for the physical economy: self-improving AI that sits on top of the systems a business already runs on, learns how the operation actually works, and works alongside the team to run it better every day.Most operations don't live in the WMS or the ERP. They live in emails, spreadsheets, and the heads of the people on the floor. I spent my career inside that reality. Now I get to help change it.If you run manufacturing or logistics and this sounds familiar, let's talk.