Eugene Healey

About

Hello there, I'm Eugene.I’m an educator and brand strategy consultant helping brands and people better understand marketing's current era of entropy. The old, stable era marketers were trained for - one of linear, campaign-oriented communications and planning, is buckling under the weight of media fragmentation and exponentially expanding creative output, which must somehow all delivered outside our walls through armies of third-party creators, curators, gatekeepers, brand partnerships, community activations, AI recommendations. This is what I'm building for. My work spans boardrooms and lecture theatres – I've consulted for global brands like Google, Spotify, Red Bull and FEELD, delivered keynotes at major industry conferences including Snap Forward and TikTok Newfronts, and formerly lectured in brand management at the University of Melbourne's postgraduate Business School.You can find me here, on Instagram @eugbrandstrat, on my Substack Considered Chaos, with some of my thinking scattered across the internet on places like The Guardian, Financial Times, Vogue Business, Dazed Magazine and Dieline.