Jenni Romaniuk
Research Professor at Ehrenberg-Bass Institute, Adelaide University, Author of Better Brand Health, Building Distinctive Brand Assets, How Brands Grow Part 2
Followers
34,409
Typical engagement per post
39
How often they post
Every 3 days
Engagement per 1,000 followers
1.13
Profile figures as of October 2026.
About
My research is about how the stuff in people's heads influences the brand choices they make. I conduct this research in domains ranging from packaged goods to services to durables, from B2C to B2B, from charities to luxury products. The diversity of my category expertise means I know a lot of arcane facts about unusual categories. I have developed the only academically peer-reviewed and published metrics for Distinctive Assets and Mental Availability. This R&D continues to fill my days (and sometimes nights). With my colleagues and partners-in-crime at the Ehrenberg-Bass Institute, I use this knowledge to help companies measure and manage these vital areas of marketing effectiveness. We conduct strategy setting and ongoing tracking projects for companies all around the world. I regularly speak at international conferences, and sit on a few academic journal senior advisory (Journal of Advertising Research, International Journal of Market Research) or editorial review boards (Journal of Product and Brand Management), but I am a poor choice to invite for Karaoke night as I love singing but am very bad at it.
When they post
In EarlybirdThe hours Jenni usually posts
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