Lexi Sydow

About

I’ve built my career at the intersection of mobile and attention, 15 years watching how apps, platforms and complex systems have reshaped consumer behavior and market dynamics. That front-row seat to digital evolution is what I bring to the work now.That's why I co-founded The ATTN Economy, an independent media company, where I serve as Chief Analyst. We decode how attention moves, what captures it, why certain ideas break through and how those dynamics shape behavior, culture and markets. We help organizations see where attention is flowing and align strategy with where value is headed next.This perspective comes from leading insights programs that shaped how industries understood their own data. At data.ai (formerly App Annie), I created the research practice behind the flagship State of Mobile report and first-of-its-kind forecasts the industry came to rely on and served as the company’s chief spokesperson. At interos.ai, I led marketing and go-to-market strategy as part of the executive team, building the insights-driven thought leadership programs that shaped the company's market positioning. That work secured an invitation to speak at the World Economic Forum's annual meeting in Davos and multiple Nasdaq wins, including interviews with broadcast shows “Nasdaq TradeTalks” and “Live from MarketSite” and two feature displays on the Nasdaq Tower in Times Square.As the chief company spokesperson, my work has been quoted in The New York Times, Wall Street Journal, Forbes, Bloomberg and BBC News, and I've advised teams at Samsung, Google, and Niantic. I’ve spoken on stage at events like the MLB Marketing Summit, MAU Vegas and GamesBeat. Originally from the US, I am proud to now call Australia my home. I have fallen in love with the native flora and fauna and am a passionate advocate for the environment. I am an active member of women’s entrepreneurial and tech mentorship communities (OneRoof and Startmate), am a Victoria native wildlife rescue volunteer and an advisory board member for social enterprise, The Greatest Good.If you love data, the environment and doing good in this world, I would love to connect!And follow me for data-driven takes on the attention economy. Subscribe to The ATTN Economy newsletter for deeper dives, trend analysis, campaign dissections and the data signals that matter: theattneconomy.substack.com