Praval Singh

About

Over the last 18 odd years, I’ve had the privilege of working at the intersection of technology and marketing. Learning how people and products behave with each other has fascinated me over the years and the curiosity to make them work better together drives me forward, even today. I’m the VP of Marketing & Customer Experience at Zoho. Areas of my expertise and interest include brand marketing, product positioning & messaging, go-to-market strategy, demand generation, channel marketing, and media & analyst relations. In my previous avatar, I co-founded Media Redefined (a digital-media agency in India), where I led consulting, sales, customer relations, and client workshops for brands including Samsung, Micromax, Aircel, Maruti Suzuki, and NIIT, amongst others. Between my time running an agency and then at Zoho, I've enjoyed building and leading teams that have helped brands launch new products, managed digital properties, created engagement programs, initiated 360-degree campaigns, and crafted customer advocacy initiatives. I’m grateful to have worked with some great mentors and an amazing set of colleagues all through these years. I live in New Delhi, India.