Fiona Eastwood

About

With a career in leisure and media entertainment spanning over two decades, I have advanced to CEO applying robust strategic, commercial and operational leadership to stimulate growth, drive operational excellence and enable organisations to expand globally. I am passionate about the future of the UK hospitality sector. I have worked for two large and complex companies, Merlin Entertainments and the BBC, each with its unique blend of challenges, and I played a pivotal part in overcoming them to achieve positive results. Whether a global pandemic, act of terrorism or the recent cost of living crisis, I chart a path to recovery and restore profitability. As an authentic and naturally curious leader, I am driven by the desire to create memorable guest experiences through distinctive consumer brands operating with people who love what they do. I build global talent pools containing high-calibre individuals and give support through mentoring, sponsorship and coaching, instilling a high performance culture.